Integrated Business Planning

Integrated Business Planning for Commercial

A two-day course for the commercial team to fuel and drive business growth. Commercial teams are constantly being challenged. Consumers are more demanding, customers are increasingly less loyal and new segments are ever evolving. Organisations need to get fit for the future through embracing the latest advances in processes and technology, or they risk falling behind their competitors. In this uncertain world it is vital for commercial teams to anticipate change early, understand the implications for their business and make timely decisions to ensure the business is kept on track. Please note this course is part of a series of IBP courses which includes; IBP An Executive Guide, IBP for Supply Chain and IBP Realize the Potential

This two-day course is therefore designed to show commercial teams how to: Anticipate where your plans will take you; Make choices on how to address challenges and proactively manage change to take the most effective decisions; Understand the need for alignment across key stakeholders and the importance of ensuring all functions are geared up to support delivering future business excellence.

Over two full days you will learn the following; A comprehensive overview of IBP. What it takes to implement IBP successfully and the huge benefits. Understand key elements of market segmentation and customer collaboration with a focus on situational analysis to understand what is ongoing in the market place. How the commercial team, through effective IBP, can identify potential impacts in the Sales & Marketing plans. How to manage the marketing mix across portfolio, price, place, promotion and people in an integrated and structured process to ensure all functions in the business are aligned and organised to deliver your business growth objectives.

All players engaged in delivering the sales and marketing strategy including Marketing & Sales Directors/Managers, Commercial and Brand Managers as well as Analysts and Finance/Demand Managers and Planners.


Australia, Melbourne


15 - 16 Nov 2022



For further information

+61 (3) 9596 5830

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Our clients love what we do

Over 70 fortune 500 companies have trusted Oliver Wight to help them understand their business needs. See what a few of our clients have said.

Our primary objective has always been to be our clients’ most trusted external advisor. The quality of our people is the cornerstone of our ability to serve our clients.

"So far, we estimate that process improvements and efficiencies have delivered savings of approximately €2 million."
Doctor Egiziano Iencinella
Supply Chain Director

“Really concise overview of the whole IBP process – perfect for Executives to understand the process, and for others to refresh their memory on some of the key principles."
Mike Higgins
Head of European Logistics

“Mind blowing and educational. This workshop clearly defines the strategy and vision of what IBP will bring!”
Planning and Logistics Manager
Industrial Engineering Organisation

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